Exchange Link

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The famous PR© acronym of the Page Rank (registrated mark of Google) indicate more or less the site popularity.
The Link Exchange is procedure of exchange your link with other sites. The aim of the procedure is to increase the popularity of the site.
This procedure existed as long as web exist, the webmasters to make your sites known contacted the webmasters of the famous sites and asked them the exchange link.
Usually the sites that exchanges links talk about similar topics.
From 2000 this phenomenon got much more used, because presence of links of the quality site in our site means that our site is of the equal quality.
The reason that the most famouse and advanced search engines started to valutate this parameter, giving to this information more value.
A high Link Popularity means major quality (for one specific topic) and deserve the better position on the results of the resarch.
The Link Popularity is define as a mesaure of quantity and quality of the site links that are linked to one specify site.
You have to take in consideration that quality of incoming links is much more important that a quantity ot the same.

To increase this indicator and as consequences to improve your position in the results of the search engines is necessary that ours(yours) site is spread on the internet and that is present inside of the "quality sites" with high a PR© as InCroazia.net.

To increase the efficiency of those links is important to use correct tag html and also is necessary that the webmasters describe their sites as better as possible and insert the title of maximum 5 words.